Wet n Wild Photo Focus Dewy Liquid Foundation for Porcelain Skin

The newest addition to the cult-favorite photo Focus franchise is a dewy foundation. This weightless, super-nourishing formula delivers natural, all-day wear. Silky and creamy, the coverage is easily buildable from medium to full, seamlessly transitioning from day to night. Ideal for normal to dry skin types, this moisturizing blend effortlessly blends, blurs imperfections, and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion. This SELFIE-APPROVED FOUNDATION is color-matched for all undertones with a matte, second-skin finish, providing buildable coverage for a flawless-looking complexion in any kind of light.

From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo-ready for your next big thing. You've met your true makeup match!

We are 100% cruelty-free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, and makeup brushes.

We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you. STAY WILD.

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